As a child, I had discovered my love for the English
language. I loved the fact that I could just set no limit to my imagination and
then express it with such a diverse choice of words. Having a keen interest
in vocabulary, I struggled with only the spellings (thank goodness for MS Word which now comes to rescue). A stringer for Young Expressions (publication
for the young from Indian Express), I enjoyed the life of a budding journalist
while in school. It was a life of interviews, events, pressures of regular
articles and of course the stipend which made me experience financial freedom
quite early. I have such vivid memories of being seated on the reserved seats
for the ‘Press’ and being able to find my special place during crowded shows.
As a career choice, I entered the Corporate World in a
profile which of course was to do with (yes, you got it right) writing. I
relish my space in business writing, understanding, editing and expressing
content. Lost in the world of thesaurus, I used to write a lot of ornamented stories in the form of case studies and white papers. Well, all that happened till I got a forthright shock.
It was too fine a day to be called by the super boss but there I was having dragged myself to his cabin and now sitting in front of him. He had just finished reviewing a white paper which I last collated. He spoke to me in a firm
and assertive tone.
“Shilpa, do you know what your problem is?” he continued
without expecting an answer “You tend to tell the same thing over and
over in one sentence after the other and you think readers don’t get it. The serious
reader might be happy with your elite construction of sentences, to begin with, but beyond that
is genuinely interested in the meat.”
He paused so I could digest his bluntness.
“To be able to address unknown readers, just keep it
simple and focus on substance rather than everything around it. Talk to your readers rather than trying to impress them. Please, please keep it simple”, he finished
and handed me back the white paper with a warm smile. And I could just about manage a baffled look. But his words set me thinking and I did think a lot.
That day something really important changed…something extremely
critical to the only thing which I had known so well, writing (and god bless my
super boss for that). I realized that it was easy to complicate but difficult to
simplify. But simple reflects clarity of thought which in turn makes you
connect with your readers. You have to write for them and not yourself. I understood how important were brevity, clarity and simplicity were to writing.
And now when I think of that one reason why I am in the
profession that I am, I am absolutely clear and without an ounce of doubt can say that it is ‘Because I love to simplify’.