I fail to understand the fuss about the capital word. I can believe it to make an Earth shattering difference in school but do professionals need to read the rightly capitalised words to get the Context right. I mean did you notice the capital E in earth and capital C in context in my last sentence. You got the context, all right.
I just saw the tag line of L&T with a 'I can't say wrong' capital letter I in 'its about Imagineering' and started wondering why the capital I. Maybe they want to highlight the new word or just cause they Wanted to.
Lord, save me from losing sanity over capitalisation and rather be more creatively focused.